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Why Monkey Mind?

The term “monkey mind” is a metaphor used by mindfulness meditation practitioners to represent the restless, whimsical, and fanciful nature of the human spirit. It may be hard to maintain coherence and purpose in the everyday dissonance of our minds, but experienced practitioners know that the monkey mind is the root of inspiration and creativity, and that with enough discipline and practice, our “monkey mind” can achieve its truest potential.

While our brand is a homage to our roots in Buddhist culture, it also perfectly encapsulates our own restless creative journey in trying to create a conscious brand that reconciles our many passions: small business, conservation of tradition, sustainability, fairness, and ethical conduct.